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Navigating Speed Bumps?

Nancy Daniels helps startups in their 0 -1 business journey reach and understand their Most Valuable Users, achieve Branding Clarity and drive toward Product/Market Fit.



strategic help in building your business

Product / Market Fit

Let's target alignment with users, defining the MVP product roadmap with a deep dive on customer journey and UX

Brand Development

We'll focus on positioning and brand. Is your name on target and compelling? Are you getting your message across? Is your visual brand engaging to your target audience?

Custom scope of work

My personalized approach allows for a cost-effective, tailor-made consulting relationship to work through your product-related needs and challenges

Heed the Numbers





of startups

fail because there is no market need for their product or service

of companies plan to leverage independent talent to ease the stress of ‘doing more with less’ and avoid burning out their core staff

Companies with a female founder perform 63% better than all-male founding teams

Healthcare is the second most active industry for current startups (9%) after general software and tech (41%),



Working with Nancy

My nearly twenty years of experience working as a product team leader, angel investor/advisor and independent contractor within Fortune 100 companies position me to have a diverse and unique understanding of the startup journey.


I consult with early-stage startups and small businesses seeking to scale their business through product-market fit analysis, resulting in increased user engagement and revenue.

Hard to prioritize? What is your MVP that will get traction?  Is your product reaching and engaging to your target customers? How do you build a product team and when?


If you are confronted with any of these challenges I offer concentrated support to leaders/founders to work through the hiccups and deliver transformative solutions — quickly and more economically than hiring under-experienced staff. Use your precious investors’ dollars wisely.

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“Nancy Daniels has been an instrumental support for us. From UI/UX design for our ultrasound app to branding strategy to overall startup development, her expertise and business acumen drive our team to achieve bigger goals.”

Courtney Williams, CEO

Emagine Solutions Technology



Nancy Daniels Consults

Orinda, California

Tel: 925.788.4074

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Let’s talk

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