I was contracted to lead the product design effort for a new initiative- how Visa could help small businesses succeed. We tested our POC throughout the user-focused design process using various types of interactions— not only to gain insights but also to sell the story to stakeholders and executive leadership.

In 2020, leading an internal team, we renamed our startup Conductiv. With the help of an overseas agency we developed a full brand reflecting the success and growth of the company pre- and post-acquisition— in six months.

Marketplace’s goal was to bring new brands, tastes, and products representing the best of healthy, on-trend categories to shoppers in a way that a conventional large scale supermarket could not. I was the sole UI/UX designer, researcher, creative director, content developer and product marketer through launch.

Sole product designer and creative lead at GE Digital during thought leadership and first development phase of Predix.

Lumen, Conductiv’s D.E.I. initiative, helps organizations understand and drive towards building sustainable supplier diversity programs. The multi-pronged effort includes education, analytics, and access to qualified, local, and diverse suppliers servicing their communities.

Consulted with Care Better, a start-up connecting caregivers of loved ones with Alzheimer’s and dementia to each other for support including a trustworthy marketplace of expert advice on demand. Worked through beta launch of app.

Consulted with home entertainment software leader in creating tablet-specific app for control and on-demand media experiences, from wireframes through successful launch.

Consulted with fashion startup in naming and creative direction: Lilaque, the first plant-based gel nail polish and DIY manicure set.

Miscellaneous logos, product brands and pro bono work