Scaling a startup business can be an exciting but challenging journey, especially when it comes to securing and allocating funding. Most startups have limited investment dollars and runway to work with, and you need to be strategic in allocating those resources, especially in 2023.
2 Paths for help:
1: User Experience
One of the biggest challenges for early stage startups is understanding who your most important users are and launching a product or service that meets their needs quickly and effectively. It’s essential to prioritize the most critical features and functionalities and deliver them to the market with an intent on gaining insights and feedback to drive iteration.
2: Name and Brand
Parallel to developing a quality product, expressing a differentiated brand is critical to standing out in a crowded market. A strong brand goes beyond traditional marketing methods and encompasses everything from name to messaging to product innovation. It should represent who you are as well as what you do, setting you apart from the competition. Building an outstanding brand becomes costly and time consuming without a strategic approach.
As an experienced designer and strategist with over twenty years of working with diverse industries from Fintech, Healthtech to B2C, SaaS and professional services, I can help you achieve your growth objectives faster and more cost-effectively than hiring a full-time employee or long-term contractor.
With my expertise in product design and user experience, I can ensure your business creates products that not only meet your customers' needs but exceed their expectations.
Let's work together on either of these two paths or on a customized scope to achieve your growth objectives. Visit nancydanielsconsults.com to learn more or set up a call so we can discuss your company's product needs.

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